Project Overview
Duration: 12 Weeks
Role : UX Researcher / UI Designer
School Project
CIBC is a major Canadian bank offering a comprehensive range of financial services, including personal and business banking, wealth management, and investment services. It serves clients through both online platforms and physical branches.
We propose a new feature called "Happy Money" for the existing CIBC app. This feature would help users manage their mood spending—how their emotions influence their spending habits—by providing tools and insights to encourage more mindful and informed financial decisions.
Mood Spending
Shopping driven by emotions instead of actual needs. Whether you're feeling stressed, happy, or bored, these feelings can lead you to make impulsive purchases that your wallet might not be happy about.
The Last Piece Falls into Place 🧩
After countless iterations, we’ve perfected the user flow. And here it is.
Start your journey with Mood Spending
We’ll guide you through how your emotions can influence your spending habits.
Log Your Feelings with a Simple Tap
You’ll receive a friendly notification asking about your mood. Simply tap an emoji to log how you’re feeling—quick, easy, and insightful!
Classify Spending in Just a Few Taps
After shopping, the app will remind you to check what you bought. Was it planned or an impulse buy? Easily classify your spending with just a few taps.
Stay Mindful of Emotional Spending
If you’re near Walmart or Costco and feeling low, we’ll send you a reminder to watch out for emotional spending.
Monthly Spending Analysis
Get a personalized report on how your moods affected your spending and receive tips for smarter saving.
Track Your Progress
Use our interactive dashboard to see how your emotions impact your spending and take control of your financial health.
Wrapping it up… Here's the final UI
