Heuristic Analysis
IKEA

Heuristic Analysis
IKEA

Heuristic Analysis
IKEA

Duration: 1 Week

Role : UX Researcher / UI Designer

Personal project

About IKEA

About IKEA

 Founded in 1943 in Sweden

  • Renowned for its innovative approach to design and affordable, flat-pack furniture, IKEA has become a household name across the world.

  • The company's success lies not only in its stylish and functional products but also in its unique retail concept, where customers navigate through curated room displays and assemble their purchases at home.

  • With a vast and diverse range of products, from minimalist furniture to household accessories, IKEA continues to influence and shape the way people furnish and decorate their homes on a global scale.

Duration: 1 Week

Role : UX Researcher / UI Designer

Personal project

About IKEA

 Founded in 1943 in Sweden

  • Renowned for its innovative approach to design and affordable, flat-pack furniture, IKEA has become a household name across the world.

  • The company's success lies not only in its stylish and functional products but also in its unique retail concept, where customers navigate through curated room displays and assemble their purchases at home.

  • With a vast and diverse range of products, from minimalist furniture to household accessories, IKEA continues to influence and shape the way people furnish and decorate their homes on a global scale.

Overview

Overview

Heuristic analysis is a systematic evaluation method that involves examining the user interface of a product or system to identify potential usability issues.

●  In the context of IKEA, the Swedish multinational furniture and home goods retailer, conducting a heuristic analysis provides valuable insights into the user experience of navigating through their diverse range of products and services.

●  By applying heuristic analysis to IKEA's website , the aim was to uncover usability issues, assess the effectiveness of design elements, and propose recommendations for enhancing the overall user experience.

Overview

Heuristic analysis is a systematic evaluation method that involves examining the user interface of a product or system to identify potential usability issues.

●  In the context of IKEA, the Swedish multinational furniture and home goods retailer, conducting a heuristic analysis provides valuable insights into the user experience of navigating through their diverse range of products and services.

●  By applying heuristic analysis to IKEA's website , the aim was to uncover usability issues, assess the effectiveness of design elements, and propose recommendations for enhancing the overall user experience.

10 Usability Heuristics

10 Usability Heuristics

10 Usability Heuristics

01

Visibility of system status

Keep users informed about its status appropriately and promptly.

Keep users informed about its status appropriately and promptly.

Keep users informed about its status appropriately and promptly.

Landing Page

Severity: 0/5

It conveys the user about what will happen when they clicks on it

Product Search

Severity: 2/5

This issue is likely to be encountered by only a few users, as existing users would certainly understand its meaning.

02

Match between System & Real World

Show information in ways users understand from how the real world operates, and in the users’ language.

Cart Page

Severity: 1/5

The sentence can be rewritten as "Return Policy” accompanied by a meaningful icon. It would be easier for the user to understand, avoiding confusion.

03

Consistency & standards

Be consistent so users aren’t confused over what different words, icons, etc.

Menu Page

Severity: 3/5

A menu with different font sizes and too many categories makes users frustrated about the overall experience.

04

Recognition rather than recall

Have visible information, instructions, etc. to let users recognize options, actions, etc. instead of forcing them to rely on memory.

Search Page

Severity: 2/5

This can be an issue for some users, and they might struggle with recalling the name in the future when attempting to search for the exact item.

05

Flexibility and efficiency of use

Be flexible by considering both inexperienced and experienced users.

Product Page

Severity: 1/5

As a recommendation for potential improvement, providing an expected delivery date could assist users and enhance the overall experience.

06

Aesthetic & minimalist design

Have no clutter, containing only relevant information for current tasks.

Product Search Page

Severity: 1/5

As a recommendation for potential improvement, prioritizing the product listing and giving importance to viewing the products at first glance, rather than showing descriptions, would assist users and enhance the overall experience.

07

Help users with error

Error should be shown in simple and understandable language.

Checkout Page

Severity: 0/5

The website clearly indicates if there is any block and also provides a solution to the user.

Conclusion

Conclusion

The heuristic analysis of the IKEA website revealed several opportunities for improvement in the user experience. While some areas, like visibility of system status and error prevention performed well, others showed confusion and inefficiency.

Conclusion

The heuristic analysis of the IKEA website revealed several opportunities for improvement in the user experience. While some areas, like visibility of system status and error prevention performed well, others showed confusion and inefficiency.

Recommendation

Recommendation

  •  Clarity: Explain the meaning of color-coded elements, like the yellow price tag, to avoid confusion.

  • Consistency: Standardize font sizes and streamline the number of categories on the Menu Page for easier navigation.

  • Memorability: Use simpler, more pronounceable product names on the Search Page for better recall.

  • Efficiency: Provide expected delivery dates on the Product Page to reduce search time and effort.

  • Minimalism: Implement a cleaner and more product-focused design on the Product Search Page for a more intuitive browsing experience.

By addressing these points, IKEA can significantly enhance website usability and user satisfaction for all experience levels.

Recommendation

  •  Clarity: Explain the meaning of color-coded elements, like the yellow price tag, to avoid confusion.

  • Consistency: Standardize font sizes and streamline the number of categories on the Menu Page for easier navigation.

  • Memorability: Use simpler, more pronounceable product names on the Search Page for better recall.

  • Efficiency: Provide expected delivery dates on the Product Page to reduce search time and effort.

  • Minimalism: Implement a cleaner and more product-focused design on the Product Search Page for a more intuitive browsing experience.

By addressing these points, IKEA can significantly enhance website usability and user satisfaction for all experience levels.

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